單元名稱 |
單元大綱 |
實作演練 |
單元一:
新產品策略
New Product
Strategy |
-Introduction of NPDP
-New products, services
-Business strategy
-Vision, Mission, Value
-Developing Product, Market, Technology
and Platform Strategy
-Product Innovation Charter |
專案範疇定義演練 |
單元二:
產品組合管理
Portfolio
Management |
-What is Portfolio Management
-Senior Management Roles
-Goals of Portfolio Management
-Methods of Portfolio Management
-Integration Issues with the NPD process |
|
單元三:
新產品開發流程
New Product
Process |
-New product process overview
-Stage-Gate / Phase Review Process
-New Product Process Evolution
-How to speed time to market
-Process ownership |
|
單元四:
市場研究 Market Research |
-What is Market Research
-Primary vs Secondary Research
-Qualitative vs Quantitative Research
-Exploratory vs
Confirmatory(Conclusive) Research
-Market Research in NPD |
資料蒐集與機會洞察演練 |
單元五: 評量工具(一) Tools and Metrics |
-Idea Generation / Problem-based
-Focus Group
-Customer Visits
-Voice-of-the-Customer
-Segmentation
-Perceptual Maps
-Conjoint Analysis
-Financial Analysis / Forecasting |
.創意發想與創意評估演練
.行銷策略與商業分析演練 |
單元六:
評量工具(二)
Tools and Metrics |
-Concept Testing & Evaluation
-Rapid Prototype
-Engineering Design / Technical
-Quality Function Deployment
-House of Quality
-Product Use Testing
-Market testing
-Metrics: Fundamentals
-Metrics: Project Strategy Type
-Metrics: Most useful success measures by project strategy
-Post-audit |
概念發展與原型製作演練 |
單元七:
團隊人員組織管理
Teams,People,and Organizational Issues |
-Team types and organizations
-Team culture and process
-Building and Managing a New Product Team : Roles in NPD
-Senior Management Roles
-Cross-Functional Interfaces
-Factors Affecting Multi-Functional Team Effectiveness |
新產品開發企劃案提案演練 |
講師介紹 |
講師:夏松明 老師
本課程邀請前宏碁、友訊資深產品經理,現任知名管理顧問公司的夏松明總經理擔任顧問講師。夏老師學經歷完整,具備多年跨國公司新產品開發與管理實務經驗,並擁有美國德州農工大學MBA、交大EMBA、「WBSA高階經營策略規劃師」、「PMP國際專案管理師」、「NPDP產品經理國際認證」等專業資歷,是業界少數兼具「新產品開發」、「經營管理」、「品牌行銷」專業領域的資深顧問。 |