人力資源管理課程/人資證照/企業內訓/主管培訓/一例一休 中華人事主管協會

課程主題

課程大綱

課程目的

第一週：

Introduction

2hrs

•What is a Product

•What is Product Innovation

•The Role of Product Innovation in The Organization

•The 10 Principles of Successful Product Innovation

產品與產品創新的基本概念與背景介紹

1.

Product Innovation Management

6hrs

•Managing Product Innovation

•The Product Manager

•The Product Life Cycle

•Managing The Product Life Cycle

•The Chasm in The Product Life Cycle

•Roadmaps Used in Product Innovation

•Project Management

•Risk Management

•Metrics and Key Performance Indicators

如何管理產品創新

第二、三週：

2.

Product Innovation Strategy

6hrs

•What Is Strategy?

•Establishing the Organization's Direction

•Business and Corporate Strategy

•Preparing Business Strategy

•Innovation Strategy

•Innovation Strategy Frameworks

•Strategies That Support the Innovation Strategy

•Open Innovation

•Sustainable Innovation

如何制定產品創新策略

3.

Product Innovation Portfolio

4hrs

•What Is a Product Innovation Portfolio?

•Portfolio Value Maximization

•Portfolio Alignment with Strategy

•Balancing the Portfolio

•The Right Number of Projects

•New Product Portfolio Management: A Dynamic Process

•Portfolio Governance

•Portfolio Management Benefits

如何決定產品創新組合

4.

Product Innovation Process

6hrs

•Introduction to Product Innovation

•Product Innovation Charter (PIC)

•Specific Product Innovation Process

•Comparing Product Innovation Process Models

•Product Innovation Process Control and Management

如何進行產品創新開發流程

第四週：

5.

Product Innovation Design & Development

4hrs

•Design and Development Process Steps

•Introduction to Design

•Introduction to Development

如何使用產品創新設計開發工具

6.

Product Innovation Market Research

4hrs

•How Market Research Contributes to Product Innovation

•Selecting The Right Market Research Methodology

•Primary vs. Secondary Market Research

•The Quality of Market Research Data

•Market Research Methods

•Multivariate Research Methods

•Product Use Testing

•Market Testing and Test Marketing

•Market Research and Voice of The Customer: Integral to Product Innovation

•Market Research at Specific Stages of Product Innovation

•Market Research Metrics and key Performance Indicators

如何進行產品創新市場研究

第五週：

7.

Product Innovation Culture & Team

4hrs

•Product Innovation Culture and Climate

•Management Responsibilities

•Product Innovation Team Structures

•Team Development

•Team Leadership

•Virtual Teams

•Incentivizing Product Innovation

如何建立

產品創新文化與團隊

8.

In Summary & Case Study

4hrs

•5 Case studies

•A Questionnaire for Evaluating an Organization’s New Product Innovation Management Practices and Processes

知識體總整理與個案研究

考試流程說明

考試資格

需符合以下任一考試資格：

(1)具備大學（同等）或以上學歷，最近四年中含兩年以上新產品開發工作經驗。

(2)具備高中（同等）學歷，最近八年中含五年以上新產品開發工作經驗。

若不符合資格亦可參加考試，但須於五年內符合考證資格並補交相關審查資料。

考試資訊

《台大語言測驗中心》台北市辛亥路二段170號 (臺灣大學)

．時段：每週一至週五，上午場08:30~12:30，下午場12:30~16:30

報名流程

STEP1：確認考試資格

STEP2：資格審查申請

（須提供學歷證明、訓練證明、工作經驗、聯絡人資訊、英文履歷）

STEP3：資格審查通過

STEP4：線上考試申請

考證費用

●已成為PDMA會員(總金額380美金)

．會員費用美金130元/年

．資格審查費：免費

．考試費用：美金250元

●未成為PDMA會員(總金額450美金)

．資格審查費：美金200元(重考則不需繳交)

．考試費用：美金250元

考試方式

．命題方式：200題線上英文選擇題。

．考試時間：3.5小時。

．通過標準：75%正確答題率。

考試內容佔比

．Life Cycle Management(20 questions) 10%

．Portfolio Management(20 questions) 10%

．Market Research(20 questions) 10%

．Culture, organization and teams(20 questions) 10%

．NPD Strategy(40 questions) 20%

．New Products Process(40 questions) 20%

．Tools and Metrics(40 questions) 20%

講師介紹

講師：范正忠 老師

經歷：

．中山科學研究院 – 副研究員

．明新科技大學、健行科技大學 – 副教授

．龍潭科學園區航太科技公司 – GPS 相關產品研發主管

．遠東集團 – ETC 系統暨相關產品研發主管

．中央研究院 – 人工智慧自然語言處理研究 研究小組 Leader

．國際認證：

PDMA - New Product Development Professional Certification(NPDP)